The Betty Jumpsuit: A Tribute to Betty Friedan and Feminine Power

Celebrating Inspiring Women

Betty Friedan was a force of nature. As the author of The Feminine Mystique and a leading voice in the women’s liberation movement, she helped spark a revolution that changed the course of history. She dared to challenge the status quo, urging women to break free from societal limitations and step into their full potential. Her activism laid the foundation for gender equality, championing women’s rights in the workplace, at home, and beyond.

Betty Friedan 

At Vanessa Cocchiaro, we celebrate trailblazers like Betty Friedan. Inspired by her strength and the transformative energy of the 1970s, The Betty was designed as a jumpsuit that embodies power, confidence, and independence. The ’70s were a defining decade for feminism, and nothing captures that era’s bold spirit quite like a statement-making jumpsuit.

Our best selling, Betty Jumpsuit

The Betty is a tribute to the women who paved the way—those who fought for their voices to be heard and their choices to be their own. It’s designed for modern women who embrace their individuality, just as Friedan encouraged women to do decades ago.

Because fashion isn’t just about clothing—it’s about identity, self-expression, and the stories we tell through what we wear.

Here’s to Betty. Here’s to every woman stepping into her power.